Mexico, the big absent at Hannover Messe 2016

I was part of the large group of U S. DOC ‘s trade specialists that arrived un Hannover, Germany last April 23th for Hannover Messe, the world’s largest manufacturing technology trade show that takes place there every year.

Every issue of the trade show has a partner country. The partner in turn is obligated to attract domestic exporter to exhibit as well as to promote buyer delegations.

2016 was the year for the United States to be partner country at Hannover Messe.

USDOC recruited 465 U.S. companies which were arranged in one of the eleven pavilions along the different industry specialty halls.

I was there, going from hall to hall; amused by an incredible display of new technologies, gigantic robots, visual solutions for factory administration, interconnectivity for production, power management, etc. It was IoT products and solutions for manufacturing, promising a new wave in management: the fourth evolution in manufacturing.

It was all fantastic and so real.

People from all over the world attended a full week of trade show; very likely, a short time for them to  watch it all.

One could be standing in one of the hallways and be delighted by hearing a diverse chatter in many languages around: Chinese, Korean, Hindu, Afrikaans, Turkish, you name it.

The exhibition had similar configuration. One could be passing by a Turkish booth and next to it, one from Greece. (By the way Turkey had a large and very visual presence).

Innovations at Hannover showcased over 400 demonstrations of applications in industry available for anyone all through the week.

What was truly astonishing to me was the amount of kids accompanying their parents; young students from junior high and college touring the most innovative pavilions and learning by hands on experience what will be waiting for them in their future jobs.

It is comprehensible, they will be the users in the near future. Better to learn about these technologies now, than being at work without having a clue of them.

Universities too, had a large participation at the innovation hall. They were showing with pride the technological savvy of their students and their most recent creations. Surely, something we will be using in our daily activities; just like the IPhone and stuff.

By the third day of my thrilling walking in the fairgrounds, I came to realize I had not seen one single Mexican person, or company at the exhibition.

During my counseling sessions, my US clients argued that it was difficult to understand Mexico’s absence being the most appealing country for business these days. Specially for Americans.

I have read some articles demonstrating how young Mexican innovators are using technology to make our lives easier, help the handicap, improve productivity and the like. But I guess it all ends when their breakthrough gets published. While in other countries, innovators really find an ally in their government.

I believe, Mexican innovators will soon be displaying their inventions, if not internationally, at least nationally in some of the most relevant trade shows.

No doubt, Mexico missed a great opportunity to stand out at Hannover this year.


Request a Report

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s